Proper use of the Photoshop trademark.

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  • chodadog
    Confirmed User
    • Apr 2002
    • 9736
    #1

    Proper use of the Photoshop trademark.

    http://www.adobe.com/misc/trade.html#photoshop

    They can't be fucking serious? Who writes this bollocks?

    <b>Proper use of the Photoshop trademark</b>

    Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

    The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

    <b>Trademarks are not verbs.</b>


    CORRECT: The image was enhanced using Adobe® Photoshop® software.
    INCORRECT: The image was photoshopped.

    <b>Trademarks are not nouns. </b>

    CORRECT: The image pokes fun at the Senator.
    INCORRECT: The photoshop pokes fun at the Senator.

    <b>Always capitalize and use trademarks in their correct form. </b>

    CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
    INCORRECT: The image was photoshopped.
    INCORRECT: The image was Photoshopped.
    INCORRECT: The image was Adobe® Photoshopped.

    <b>Trademarks must never be used as slang terms. </b>

    CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
    INCORRECT: A photoshopper sees his hobby as an art form.
    INCORRECT: My hobby is photoshopping.

    <b>Trademarks must never be used in possessive form. </b>


    CORRECT: The new features in Adobe® Photoshop® software are impressive.
    INCORRECT: Photoshop's features are impressive.

    <b>Trademarks are proper adjectives and should be followed by the generic terms they describe. </b>

    CORRECT: The image was manipulated using Adobe® Photoshop® software.
    INCORRECT: The image was manipulated using Photoshop.

    <b>Trademarks must never be abbreviated. </b>

    CORRECT: Take a look at the new features in Adobe® Photoshop® software.
    INCORRECT: Take a look at the new features in PS.


    So fucking anal.
    26 + 6 = 1
    Tags: None
    • a1ka1ine
      Confirmed User
      • Apr 2002
      • 3387
      #2
      i cant believe their serious.

      i photoshopped some images today with corel. :p

        Comment

        • crockett
          in a van by the river
          • May 2003
          • 76818
          #3
          I think they would have just as hard a time enforcing that as they do with pirated software
          In November, you can vote for America's next president or its first dictator.

            Comment

            • KRL
              Entrepreneur
              • Oct 2002
              • 31429
              #4
              Originally posted by chodadog
              http://www.adobe.com/misc/trade.html#photoshop

              They can't be fucking serious? Who writes this bollocks?

              <b>Proper use of the Photoshop trademark</b>

              Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

              The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

              <b>Trademarks are not verbs.</b>


              CORRECT: The image was enhanced using Adobe® Photoshop® software.
              INCORRECT: The image was photoshopped.

              <b>Trademarks are not nouns. </b>

              CORRECT: The image pokes fun at the Senator.
              INCORRECT: The photoshop pokes fun at the Senator.

              <b>Always capitalize and use trademarks in their correct form. </b>

              CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
              INCORRECT: The image was photoshopped.
              INCORRECT: The image was Photoshopped.
              INCORRECT: The image was Adobe® Photoshopped.

              <b>Trademarks must never be used as slang terms. </b>

              CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
              INCORRECT: A photoshopper sees his hobby as an art form.
              INCORRECT: My hobby is photoshopping.

              <b>Trademarks must never be used in possessive form. </b>


              CORRECT: The new features in Adobe® Photoshop® software are impressive.
              INCORRECT: Photoshop's features are impressive.

              <b>Trademarks are proper adjectives and should be followed by the generic terms they describe. </b>

              CORRECT: The image was manipulated using Adobe® Photoshop® software.
              INCORRECT: The image was manipulated using Photoshop.

              <b>Trademarks must never be abbreviated. </b>

              CORRECT: Take a look at the new features in Adobe® Photoshop® software.
              INCORRECT: Take a look at the new features in PS.


              So fucking anal.
              If you don't protect and take action to protect your trademark you can lose rights to it.
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                Comment

                • lennox
                  Registered User
                  • Jan 2004
                  • 144
                  #5
                  your thread title is in violation... it should be "Proper use of the Adobe® Photoshop® trademark."

                    Comment

                    • AdultWebGraphics
                      Confirmed User
                      • Oct 2001
                      • 980
                      #6
                      I used to work at Nintendo back in 91/92 and they were the same way. Very strict on how it was used.

                        Comment

                        • serious
                          Confirmed User
                          • May 2003
                          • 2594
                          #7
                          Originally posted by KRL


                          If you don't protect and take action to protect your trademark you can lose rights to it.
                          exactly, they have to do this because photoshop is becoming a common word instead of just the name of the software.
                          new search

                            Comment

                            • chodadog
                              Confirmed User
                              • Apr 2002
                              • 9736
                              #8
                              Originally posted by KRL


                              If you don't protect and take action to protect your trademark you can lose rights to it.
                              But just saying that people aren't allowed to use photoshop like this isn't going to be enough. Theya ctually have to do something about it, don't they? I'd love to see them sending C&D's to everyone who has "photoshopped" something.

                              26 + 6 = 1

                                Comment

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