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Branding is totally amazing.
I got hooked in my teens. A friend of my fathers was having a hard time coming up with a catchy name for one of his new clothing lines. I came up with one the guy loved. The line sold great and I remember being in a department store and seeing racks full of the dresses with the name I created on the label and I was completely jazzed beyond belief. That was the coolest feeling to see it everywhere.
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