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I hate to be the wet blanket, but this same model, minus the clearly stated charges in any terms, is how Girls Gone Wild (and any clone) and Time Life and many other mainstream companies make their money. In the case of GGW they don't even give you clear information on how to get out, have inactive phone numbers and warehouse mailing addresses, etc.
So he's certainly not the first, not that it excuses it. Just stating a little prior art.
- Titus
Edit: Video Professor does nearly the exact same thing Hooper is doing, they just advertise on TV instead.
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