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it is a US version of a show that was done in the UK last year called ' My New Best Friend'.
The difference, as I could tell in the comercials I saw in the States, is that in the UK they had to convince their family and friends that this guy was their new best friend and in this one it is fiance.
One show involved the new best friend telling all this guys friends he was gay and they guy had to go along with it and come out to them or not get the money. One review I heard placed it as the worst tv show of all time..others liked it.
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