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I think they are trying to show they are winning the battle and releasing the list would perhaps encourage others to give up the fight.
Only one big problem in my opinion: they are business people without a clear cut understanding of exactly how the adult industry works, how webmasters work etc. Perhaps they don't understand that a webmaster can move their traffic to other sponsors in minutes and would do so without hesitation if they got pissed. There is not a 3 month lag that would affect profits, it can be almost instant.
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