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Magazines make most of there cash from advertising.
People are happy with adds in magazines, and some may even buy a magazine for the adverts, i.e., I buy a PC mag to see what PC bits I can buy, rather than the articles. Some buy a porn mag for the contact numbers (i.e. phone sex lines). So they have a place in magazines.
On websites, people are after content. Add adverts to your members area, and I myself would feel very unhappy about paying a fee to see it, if I see adds. OK, a banner or two is ok, but I paid for content not adverts. I would suspect more adverts you place, the less time members will stay.
Plus, these days many people suspect (I do) that some adverts have horrid code in them that places junk on your PC. Each day I am using AD software to remove junk that has some how got on my PC.
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