Well when you offer 1 big prize you only have one guy that is happy and spreading the good words, when yoy offer 5 smaller prizes you have 5 ppl spreading the word, and still very happy(my guess)
I also join easier a lotery with more small prizes then one big prize(although I still never have won anthing hehe)
The cash. A lot of people couldn't afford the taxes on a windfall that size that wasn't liquid.
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