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WG, I think thats only a very small part of it. Remember that they purchased applied semantics. This is already in full use on their adsense stuff, and I think it is reasonable to say they are slowly integrating the system into the algo also now. There are already numerous cases of 2 very different results sets based on commercial and specific searches that we are seeing. Perhaps one using the new algo in it's entirety and the second using an advanced version of the older algo.
Either way, as you said, things are evolving rapidly.
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