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There's a big difference between a flashy gallery design for the sake of it, and a great looking advertisement.
I dont see a gallery as way to put up a few text links and "great content" if that's all you feel its worth you might not be maximizing your conversions.
Yes, a clean design will do well. But if all you have are text links there's no way you could "Describe enough" of what a surfer might be able to get at your paysite. Colors, font, pictures, these all attribute to the experience of the end user and when used properly in a marketing fashion could make a noticeable difference.
The text links should be a call to action. The advertisement (the gallery) itself should be so visually appealing (not necessarily flashy or amazing looking... just peaking their interest) as to almost sell the site before they get there. A picture is worth a thousand words. Don't forget, people viewing it are coming from TGP's mainly... a place with TONS of other galleries. You have to have an edge somehow, a way to get them to not hit the back button and click one of your links.
All in all its a combination of both.
my :2cents: .. (but ill need them back) :D
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