View Single Post
Old 12-15-2003, 09:35 PM  
SCOOTER
Confirmed User
 
SCOOTER's Avatar
 
Industry Role:
Join Date: Oct 2001
Posts: 4,010
You asked: How important is it to branch out your business to incorporate more products, or more niches, or more services.

I?m speaking for myself here.
In today?s market it?s going to be hard to find people that will answer that question, with honesty.
Today?s idea is tomorrow?s gold mine.
Here is my take on it.
Every Business has to grow at one point. You don?t have to grow with new products; some of the growth is in how things are done.
Look at the upcoming show in Vegas, a few years ago the major sponsor would kick out tons of money for these conventions And throw huge parties.
This year I know of a few, but invite only.
So my point is, it?s not how big you are- it's how well you take care of what you have.
Here are a few ideas that may increase your profit.

1) Adding cross sales you can increase your profit by 20% or higher. However, you run in to the risk of increasing your Visa charge back.
2) By adding exits console you also increases you profit margin and offset the dollar you pay out for that surfer.
3) Pick good content, the stuff you (brad) will yank off to.
4) Good Webmaster support.

What are your thoughts on cross sales are they dead?
__________________
Scooter
[email protected]
SCOOTER is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote