Really gotta take into consideration what you think the site is gonna do retention-wise.
If you think you can hold a member for 2 months @ $20, I'd take a 50% payout over $10/join (duh), but not over $20/join (all things equal, I'd take even money up-front). It's just math and experimentation.
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Of course, FlyntDigital revshare %s and payouts are *way* higher than that...
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