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I think the situation with the industry was bound to happen at some stage.
I have tried to think of some long term benefits of moving the business of porn to the internet. After a great deal of thought and analysis I cannot see any.
Porn was unlike most other businesses. The thing that gave porn the edge once was it's non ubiquitous nature. It had an excitement to it that has been totally lost after several years online.
When porn was distributed by limited numbers of fixed outlets, when it had a 'seedy' undertone and was priced accordingly to it's relative availability (ie: you couldn't buy it on every street corner) in mainsteam community - then there was good profit to be made.
The mere action of bringing the availability of porn to the mainstream consumer so easily, it's commoditisation into something no more remarkable than any other widely marketed consumer product, has itself poisoned the long term viability of porn business models in place today.
Porn is no longer anything different, its just something else to spend money on... add to the mix the influx of aspirant pornographers and webmasters has just sped the inevitable up.
There have always been scammers, spammers, thieves and scoundrels in porn. There have always been some people offering a product a little cheaper than the next guy.. but the shift in the past 12 months has been marked.
There is a recent shift in the ferrociousness of marketing, a slump in pricing and measure of profitability has dropped through the floor. The big players obviously aren't going to admit things arent good for them, but right now things are not looking good.
There will be no sudden crash but there are indicators pointing to a very bad few years ahead.. I'm not sure there will be a recovery ever, certainly not to the point experienced early in the life of this industry.
Porn now largely fails to capture the public imagination, the industry meanwhile is feeding off itself and is in a tailspin.
Unregulated, uncontrolled and relentlessly pursuing more market share, the reliance on spam, scams and theft to make money will only further lead to spread the cancer in the dying golden goose.
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