Is overture worth it?

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  • cluck
    Confirmed User
    • Dec 2002
    • 5248

    #1

    Is overture worth it?

    I've been thinking about dumping ALOT of money daily into some overture campaigns. It doesn't matter if the ROI is like 10-20% as long as there's some profit. Anyone got experience they can share?
    icq 279990726
    www.mcdonalds.com <- great money making opportunity
  • WiredGuy
    Pounding Googlebot
    • Aug 2002
    • 34512

    #2
    So long as your making money keep it going. Make sure to factor the amount of time your spending to monitor reports and expenses/sales. But generally Overture has become one of the lowest ROI PPC SE's out there now.

    WG
    I play with Google.

    Comment

    • SomeCreep
      :glugglug
      • Mar 2003
      • 26118

      #3
      Originally posted by WiredGuy
      So long as your making money keep it going. Make sure to factor the amount of time your spending to monitor reports and expenses/sales. But generally Overture has become one of the lowest ROI PPC SE's out there now.

      WG
      Whats your experience with the googles PPC ROI?

      Webair Hosting

      I use and recommend Webair for hosting.

      Comment

      • WiredGuy
        Pounding Googlebot
        • Aug 2002
        • 34512

        #4
        Originally posted by SomeCreep
        Whats your experience with the googles PPC ROI?
        Better than Overture's that's for sure. Each SE has its special advantages and disadvantages, I lost a good $1000 or so before I could make Google profitable. It really helps to talk to their reps to tweak your campaigns considering you have very little text you can use in your adcopy.

        WG
        I play with Google.

        Comment

        • Rorschach
          So Fucking Banned
          • Aug 2002
          • 5579

          #5
          You can make some ok money with Overture, but their staff can be an absolute bitch to work with. I much prefer Google. Like WG says you've got to factor in your time because few campaigns are ever truly set and forget.

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          • Jon
            Confirmed User
            • Jun 2002
            • 2578

            #6
            I'm not a PPC kinda guy, but in the summer, I ran three large PPC campaigns.. one with Google, Sprinks and Overture.

            Google - CTR was high as hell, ROI sucked.
            Sprinks - CTR was okay, ROI was decent.
            Overture - CTR was great, ROI was very good.

            I don't think I'll do much PPC again, but if I do, I'd use Overture again.
            WickedFire.com - Stay here. We don't need more of you. Not unless you have money, then, fine...

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            • $5 submissions
              I help you SUCCEED
              • Nov 2003
              • 32189

              #7
              Depending on your niche, it may be a good deal. However, ROI tends to drop for more popular niches. Make sure you have a site that converts real well.

              Another hassle with Overture is you can't get too agro with your keywords because (2001: Space Odyssey theme) many of their relevancy editors are so picky about adult keywords that you'd think they are pushing their own sites. This is what jacked up DMOZ for most webmasters in larger niches.

              Comment

              • WiredGuy
                Pounding Googlebot
                • Aug 2002
                • 34512

                #8
                Originally posted by NiteChatDotTV
                I'm not a PPC kinda guy, but in the summer, I ran three large PPC campaigns.. one with Google, Sprinks and Overture.

                Google - CTR was high as hell, ROI sucked.
                Sprinks - CTR was okay, ROI was decent.
                Overture - CTR was great, ROI was very good.

                I don't think I'll do much PPC again, but if I did, I'd use Overture again.

                Less competition
                Just messing with ya!
                WG
                I play with Google.

                Comment

                • Rich
                  So Fucking Banned
                  • Jan 2003
                  • 11486

                  #9
                  You can make a profit, it just depends if you do it right or not.

                  Comment

                  • Pornwolf
                    Drunk and Unruly
                    • Jan 2002
                    • 22712

                    #10
                    Overture sucks for adult. Mainstream it's pretty good.
                    I've trusted my sites to them for over a decade...

                    Webair, bitches.

                    Comment

                    • TheJimmy
                      ICQ- five seven 0 2 5 5 0
                      • Jan 2001
                      • 10747

                      #11
                      Originally posted by WiredGuy
                      So long as your making money keep it going. Make sure to factor the amount of time your spending to monitor reports and expenses/sales. But generally Overture has become one of the lowest ROI PPC SE's out there now.

                      WG


                      what he said...seriously...



                      about 2 years ago i used to throw a (what I considered) a ton of cash at it weekly...great ROI....


                      tried it a few times again last year, and BARELY, I repeat BARELY broke even...


                      I guess I wasn't nichey enough, but I only promote shit I have a slight clue or interest in...so for me mature, ebony, trannies are not going to end up being tested on my end...but go for it!


                      Investor with 5m - 15m USD to invest. Do you have a site or network of sites earning 50k - 200k a month income? Email your contact and preliminary data to: domain.cashventures (at) gmail.com....Please...no tire kickers...serious offers and inquiries only.

                      Comment

                      • TheJimmy
                        ICQ- five seven 0 2 5 5 0
                        • Jan 2001
                        • 10747

                        #12
                        Originally posted by Pornwolf
                        Overture sucks for adult. Mainstream it's pretty good.

                        I believe this to be true...with the exception of casino or Rx...


                        ok, unless you OWN the company/factory....
                        Investor with 5m - 15m USD to invest. Do you have a site or network of sites earning 50k - 200k a month income? Email your contact and preliminary data to: domain.cashventures (at) gmail.com....Please...no tire kickers...serious offers and inquiries only.

                        Comment

                        • $5 submissions
                          I help you SUCCEED
                          • Nov 2003
                          • 32189

                          #13
                          Originally posted by Pornwolf
                          Overture sucks for adult. Mainstream it's pretty good.
                          Amen to that. Specialty non adult products do extremely well.

                          Comment

                          • SoundMan
                            So Fucking Banned
                            • Nov 2003
                            • 3471

                            #14
                            I think overture is not very good. they dont give you the keywords you want , I dropped them.

                            Google is over priced..$$$

                            findwhat rips you off :Err to many clicks no traffic..

                            sex.com is good
                            kanoodle is good
                            goclick is good

                            I just use the 3 above now as i wasted a lot on the others.

                            Comment

                            • adultvisitors
                              Confirmed User
                              • Jun 2003
                              • 1417

                              #15
                              Noticed the number of Impressions/searches
                              decreased this month...
                              Overture is expensive but good!
                              Buy traffic!
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                              Comment

                              • Penn E. Less
                                Confirmed User
                                • Oct 2002
                                • 367

                                #16
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