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I'm not a PPC kinda guy, but in the summer, I ran three large PPC campaigns.. one with Google, Sprinks and Overture.
Google - CTR was high as hell, ROI sucked.
Sprinks - CTR was okay, ROI was decent.
Overture - CTR was great, ROI was very good.
I don't think I'll do much PPC again, but if I do, I'd use Overture again.
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