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These kind of suits are really tough to call, a win for Vuitton would mean a wave of suits to follow against Google and would involve Google having to make a large infrastructure change to Adwords to prevent trademarked keywords from being listed. On the other hand, a win for Google would mean that trademark owners are being deprived of their value on their respective trademarks. It seems to me that for each TM violation, a simple email would get the keyword removed.
I have bid on TM'd keywords before and those TM owners simply contacted google to remove them and that was the end of it.
WG
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I play with Google.
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