Why ExoClick Outperforms Affiliate Programs in Revenue
Even With a Smart Link: Affiliate Earnings vs. ExoClick (POP-Only Traffic)
November 2025 Traffic Results
Visits: 28,457
Uniques: 13,635
Conversions: 5
Conversion Rate: 0.04%
Affiliate Earnings: $1.41
This was POP-only traffic, and we even used a smart link to maximize performance yet the results were still terrible.
For comparison, the same POP traffic on ExoClick would have earned around $2 CPM or higher, meaning $58+ in revenue.
The affiliate program paid $1 instead of $58.
This perfectly shows why POP traffic almost always performs better under CPM monetization than low-return “smart link” affiliate programs.
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