Quote:
Originally Posted by CurrentlySober
You are thinking of it from the site OWNERS perspective. Think from the punters perspective. If they are leaving cause they didn't like your content, then they are gone - Fuck em... A discount won't make blind bit of difference...
But what about to someone more on the fence? Perhaps they had been a member for a while and just had enough... Or, if they genuinely just couldn't justify the cost of another months subscription, with the cost of living crisis???
They won't be thinking about it possibly being unfair to other members... They will just think, yeah, well OK then, or 'Nope, fuck it - I ain't paying anymore'...
There's only a handful of reasons why someone will pull out a card and JOIN a site, but hundreds of reasons why they will cancel...
Offering a discount wont hurt your bottom line... To be fair, you probably won't get much uptake on it anyway, cause if you are gonna leave, your gonna leave... But I cant see it causing an issue...
That is written based on my experience of running my wifes site, along with many others on ccBill back in the early noughties. Yes, we offered a half price to stay automatically...
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I suppose I just really dislike the idea. It just seems desperate, begging them not to cancel! And I don't like the idea that someone will be paying half the price for rebills whilst lots of other members will be paying the full price. Also I think if a member knows he's going to be offered a discount when he cancels he'll just cancel the next time he joins to get the offered discount. I'm not scared of members of my sites cancelling. In fact I make it easy for anyone to cancel as I have a prominent cancel link on every page of all my sites.
I much prefer to offer long-term members discounts to rejoin.