Now for some GOOD news... hopefully the US follows this trend soon
There is one market where ONLINE AD SALES have overtaken TV AD SALES--The UK, baby! http://news.bbc.co.uk/2/hi/business/8280557.stm Hopefully, this trend makes it to the US.
Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.
Comment