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google does not everything apparently on its own account...you get the taste with booking.com ,one of googles biggest customers.. they are not ashamed to burry the original hotel pages (especially the smaller ones) deep in results in order to favour booking plattform, also they enable booking.com to nudge room prices in some areas where they predict high visitors in conjunction with their maps data..., its not only the recession who let prices for accomodation explode at some hotspots...actually its AI working against you... seems nobodys does care.. sometimes you can save about 20-30 % when calling the hotel directly, its the same with some venue and concert tickets...the leading booking agencies are the biggest customers for google and therefore they dominate everything in search results and even price determination ...we will see that pattern repeating with more and more other bussineses
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