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Google has essentially been doing this for a long time. They've been stealing people's content and then essentially rewarding people with some traffic. But over the years the amount of traffic Google has been sending has dramatically decreased. I don't think Google can completely turn off the traffic spigot but they may test to see how much of a reduction people can take before they start blocking or protesting google. Google could replace wikipedia with their own product assuming wikipedia isn't stealth controlled by Google already.
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