Bob Barker 'The Price Is Right' Host, Dead at 99

rest in peace

The star was the host of 'The Price is Right' for 35 years until his retirement in 2007

Bob Barker, the legendary host of The Price Is Right, has died, PEOPLE can confirm. He was 99.

Barker died of natural causes in his longtime Hollywood Hills home this week, Roger Neal — who served as his publicist from 1987 through 1994, and again from 2020 — announced Saturday on behalf of Barker's girlfriend, Nancy Burnet.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker, has left us," Neal said in a statement.

“I am so proud of the trailblazing work Barker, and I did together to expose the cruelty to animals in the entertainment industry and including working to improve the plight of abused and exploited animals in the United States and internationally," Burnet added in her own. "We were great friends over these 40 yrs. He will be missed.”

Barker is survived by his half-brother Kent Valandra and half-nephews Robert Valandra and Chip Valandra, as well as a half-niece, Vickie Valandra Kelly.

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