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Dan think of past conventions you've gone to, where you've gone up to a booth and thought "why the fuck are they giving this away?"
Look at it from a webmaster's point of view. Everyone gives away free shit, but hardly anyone gives away something the webmasters *need* or will regularly *use* (other than the t-shirts).
Be sure to have your products out there, with free samples or at least a product sample they can hold in their hand and look at if they can't keep it. Print up a nice full-color flyer showing all of your stuff. The best flyer I've seen is one that TrafficCashGold did, a 3-page foldout with screenshots of all of their sites on it - you could instantly look at it and see if they had something for your traffic plus it had the other important info like $$/signup, etc.
Anyhow, it's not hard to do something different - it's just what kind of a crowd you're wanting to attract. Do you want the fuckoffs who are just there for free booze and peep shows, or do you want the webmasters who actually work?
Therein lies the secret to what you want to do with your booth - although I wouldn't recommend a booth in the first place, it limits your ability to get out and mingle.
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