Quote:
Originally Posted by fuzebox
Before you start paying only for conversions, your ad campaign needs to go through a test period. During this period, our algorithm determines the spots and countries that bring conversions (leads).
Initially, you pay for impressions and for conversions, so the cost per lead will be temporarily higher. After the end of the test period, you will only be charged for conversions.
This CPA model just seems like starting at top CPM rates and reverse calculating the bids after?
Does it only work on low ($1-9) CPL models or would a higher ($50-100) CPA model also work?
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Our auction based on eCPM. That is, clicks or conversions are converted into payment for impressions.
Higher CPA will work in case conversion happens at least once a week. Otherwise, we recommend starting with CPM model.