Originally Posted by trevesty

Why are you checking CDN for traffic analytics? Even if it's Cloudflare, this shouldn't be used for anything analytical. You're using a spoon to slice meat, when you should be using a butcher knife. CDN won't answer your question. Use Google Analytics and track your outbound clicks.

Your CDN "traffic" could be skewed by one person posting an image on some forum or a sub-reddit, but it's not any "real" traffic that can be monetized - just hits to the CDN's edge network.

I also don't know why you'd ask a sponsor why YOUR traffic to them is down, unless they had some outage or you do track outbound clicks and there's a data discrepancy.