Have times REALLY changed?
There is alot of discussion about how "times have changed". Money is tighter now, surfers are smarter, and the industry is more "Dog eat Dog" than ever. After all, you have to keep up with your competitors! If they are willing to ignore common sense and rules of ethics and morality, then they have an edge, right? But is it really true?
After 10 years, I've seen lots of companies come and go. But the ones that have made the MOST MONEY, and are STILL ACTIVE, are the ones with a long term perspective and an honest approach.
To me, when I see a competitor doing something unethical or dishonest, it tells me that they are DESPERATE AND ON THE VERGE OF DIEING. Everyone is as honest as their bank account allows. Instead of following the "Can't beat them, join em" motto, rest assured in the fact that YOU ARE WINNING. Let them try to sleep well or look themselves in the mirror KNOWING THEY ARE RIPPING PEOPLE OFF. Karma will have its day, it is inevitable.
History ALWAYS repeats iteself. GREED and DESPERATION are always followed by FAILURE and COLLAPSE. Time will sort the winners and the losers. "Give someone enough rope and they will hang themselves." No one can ever tell me that lieing, cheating, or stealing is the correct way to run a business. If you need money badly enough to steal it, or assist someone else to steal it, then I feel sorry for you, but maybe this industry isn't the right one for you? There is plenty of money to be made in this business by running honestly and ethically. If you can't figure out how to do it, then get out and stop fucking things up for everyone else.
If you agree, then support the companies you know are fighting the good fight, and don't give in to the pressure.
Steve Lightspeed
After 10 years, I've seen lots of companies come and go. But the ones that have made the MOST MONEY, and are STILL ACTIVE, are the ones with a long term perspective and an honest approach.
To me, when I see a competitor doing something unethical or dishonest, it tells me that they are DESPERATE AND ON THE VERGE OF DIEING. Everyone is as honest as their bank account allows. Instead of following the "Can't beat them, join em" motto, rest assured in the fact that YOU ARE WINNING. Let them try to sleep well or look themselves in the mirror KNOWING THEY ARE RIPPING PEOPLE OFF. Karma will have its day, it is inevitable.
History ALWAYS repeats iteself. GREED and DESPERATION are always followed by FAILURE and COLLAPSE. Time will sort the winners and the losers. "Give someone enough rope and they will hang themselves." No one can ever tell me that lieing, cheating, or stealing is the correct way to run a business. If you need money badly enough to steal it, or assist someone else to steal it, then I feel sorry for you, but maybe this industry isn't the right one for you? There is plenty of money to be made in this business by running honestly and ethically. If you can't figure out how to do it, then get out and stop fucking things up for everyone else.
If you agree, then support the companies you know are fighting the good fight, and don't give in to the pressure.
Steve Lightspeed
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. Now everyone knows where you stand.
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