Even Porn Not Recession Proof: R.I.P. AVN Online Magazine - GoFuckYourself.com - Adult Webmaster Forum

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Barefootsies

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#1

Even Porn Not Recession Proof: R.I.P. AVN Online Magazine

07-20-2009, 08:56 PM

It seems that even porn is not immune from the recession. AVN Online, the offshoot of the trade publication Adult Video News, is ceasing publication. AVN Publisher Tony Lovett wrote to subscribers today saying, "This past year, the economic downturn has taken a harsh toll on industries across the board. Advertising budgets dwindled or disappeared altogether, and trade publications suffered as a consequence. At the same time, we at AVN Media Network began to see a consolidation of the industries."

AVN Online (NSFW) was the internet-specific version of AVN (NSFW). It has covered all aspects of the internet porn industry since its launch five years ago. Beginning in September, coverage of online and novelties (sex toys) will be consolidated into an expanded main AVN publication. Lovett said, "Consolidating these titles into a fresh new adaptation of our flagship magazine, AVN, will allow us to cut costs, offer more affordable advertising rates, and deliver comprehensive coverage of a dynamic yet converging industry in a single publication."

R.I.P. AVN Online.

http://sf.carnalnation.com/content/1...nline-magazine

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#2

07-20-2009, 08:59 PM

Maybe, PornNewz is having an effect........
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Barefootsies

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#3

07-20-2009, 09:00 PM

Originally posted by Redrob

Maybe, PornNewz is having an effect........

Not sure who that is. However, I did notice that the mags are getting a whole lot thinner.

The adult trades, as well as Maxim and the others that used to be 2 inches thick.

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#4

07-20-2009, 09:00 PM

I remember getting the coolest mag from AVN way back when.... Crazy turn of events.
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#5

07-20-2009, 09:05 PM

Originally posted by Wolfy

I remember getting the coolest mag from AVN way back when.... Crazy turn of events.

Yep. Sad news.

I always enjoyed the mag.

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#6

07-20-2009, 09:06 PM

A lack of advertisers in these hard times, the loss of talent to competitors, and excessive duplication of efforts to produce three similar, niched mags appears to have slowed the AVN info machine.

I wish AVN the best as they are a good read. I have issues going back to 1985 when they were just a newsletter.
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#7

07-20-2009, 09:14 PM

I remember seeing the annual AVN Adult Video guide mags years ago - damn near thick as a phonebook.

Not a good sign 'o the times.
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#8

07-20-2009, 09:16 PM

Well at least I got one article published in Avn Online before it shut down lol.
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#9

07-20-2009, 09:28 PM

Ouch!! sign of the times.

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#10

07-20-2009, 09:32 PM

R.I.P. AVN Online Magazine

YOUR INFORMATION HERE
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#11

07-20-2009, 09:39 PM

I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

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#12

07-20-2009, 09:43 PM

wow...the end of an era

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Barefootsies

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#13

07-20-2009, 09:44 PM

Originally posted by Mutt

I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

Agreed.

Originally posted by Mutt

we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

So true.

Originally posted by Mutt

this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

True dat nig.

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#14

07-20-2009, 09:57 PM

I had a big anti-AVN rant typed up here, but decided against posting it.
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#15

07-20-2009, 09:57 PM

Why would they say the industry as a whole is not recession proof when ONE shitty magazine goes down the toilet? All I can say is good riddance. Sure they had useful articles here and there, a noobfest here and there. But honestly in my opinion AVN has always been about a negative spin on the industry, negative news, crappy sponsor ads and general fluff. Time for a new breed of mag to hit the scene that can actually enable webmasters rather than hurt them. I have multiple avn online mags in my possession and every single issue has left me wondering.... well why don't they go into more detail on how to do this or that? And why are they so biased towards this and that? I can't wait to shred them. Rest in pieces

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#16

07-20-2009, 09:58 PM

Originally posted by fuzebox

I had a big anti-AVN rant typed up here, but decided against posting it.

Already done

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#17

07-20-2009, 10:01 PM

"It seems that even porn is not immune from the recession. AVN Online, the offshoot of the trade publication Adult Video News, is ceasing publication."

Notice how they word it as "even porn". This is so typical of AVN and why I hate them so fucking much. Always exaggerating the littlest things. Bye bye chicken little.

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#18

07-20-2009, 10:22 PM

Originally posted by Redrob

Maybe, PornNewz is having an effect........

you think?
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#19

07-20-2009, 10:33 PM

Originally posted by spider_x

Bye bye chicken little.

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#20

07-20-2009, 10:36 PM

AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

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#21

07-20-2009, 10:43 PM

Originally posted by SeanLEE

AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

Last edited by Barefootsies; 07-20-2009, 10:46 PM.

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#22

07-20-2009, 10:53 PM

Originally posted by SeanLEE

AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Nonetheless- the magazine will be missed.

Bam! And over priced ads! And maybe the multi copies of magazines people would get didn't help... like my 10 copies my office got, the 3 my house got, then Kristin would get one, that office would get 10...

And that was from 1 show.. R.I.P AVN Online Mag...

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#23

07-20-2009, 11:06 PM

Bad news

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#24

07-20-2009, 11:08 PM

it was a great magazine

This dog, is dog, a dog, good dog, way dog, to dog, keep dog, an dog, idiot dog, busy dog, for dog, 20 dog, seconds dog!

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#25

07-21-2009, 12:51 AM

Keeping my mouth shut
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#26

07-21-2009, 01:01 AM

Shame. I used to enjoy reading it.

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#27

07-21-2009, 01:07 AM

Originally posted by Mutt

I wish it was the recession - some of it is of course - but we have pretty much destroyed this industry on our own. How many paying customers in the last couple of years have had their credit cards banged to hell after joining an adult paysite or one of these 'free' tubes run by WEG. tube sites, forums/rapidshare, torrents have further eroded the industry.

we're left with a much smaller potential market and there are far too many programs and DVD studios to support the market.

this time next year there will be half the webmasters there are now and many of the remaining will do so only because they don't have an alternative.

Truth. Blaming it on the recession is stupid and fools no one. Tubes don't need affiliates and few have the money to buy an advert. Is that the fault of the recession or industry?

Originally posted by Barefootsies

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

And something boards should think about. Running a board that caters too much to advertisers loses people they need, the posters and readers.

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#28

07-21-2009, 01:18 AM

well...lots of people said it was coming.

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#29

07-21-2009, 01:38 AM

brutal

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#30

07-21-2009, 01:56 AM

As a company, whose done a fair bit advertising over the last few years in AVNOnline, Xbiz and Klixxx, in my opinion, it's not really the recession that caused us to cut back our advertising but a lack of relevance and reach.
We spent over a $160k in 2008 in print, shows and a few online forums in 2008 solely to reach the affiliates and to brand our product Groobybucks with "Selling Shemales". Due to articles and exposure in the last few years, we pretty much fulfilled what we set out to do and most people promoting shemales or in the TS online biz, know of us. While their are still newbies coming into the industry, I feel we can pick them up and present ourselves to them through less costly formats and we cut down our budget for advertising for affiliates in 2009 to under $70k and expect next year to be even more selective on shows and sporadic "reminder" advertising.

What have we done with that budget? We're spending it on direct marketing to potential members (through the same mediums of print, internet and shows) and we've also hired 2 people to work specifically on building traffic and ensured we have a dedicated affiliate manager to work directly with established and new affiliates to get them converting for us. I'm expecting a better ROI by these means.

As has been mentioned numerous times, this industry is constantly evolving ... you can be assured that if I'm thinking this way and taking this action, then a lot bigger players than us, with bigger budgets have also done the same.

I personally thought that AVNOnline was an excellent magazine and in the last 12 months took a much wider view of the industry and I'm sorry to see it go. I'm happy that Klixxx, which I also think is an excellent magazine has reduced to being published every 2 months as I think this should helps it's survival, it offers a lot of excellent tips to new members. Xbiz, although different to the above two, is also a mag that I hope will be around longer.

The heady days of wide boys throwing their money around to impress and get webmasters working for them, is also mainly over as affiliates become more fickle, smarter and have less committment to specific companies.
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#31

07-21-2009, 03:15 AM

recessions do tend to kill weak companies
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#32

07-21-2009, 04:09 AM

Not surprised to see the online version go. They should just keep it all in one magazine.
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#33

07-21-2009, 04:30 AM

Originally posted by SeanLEE

AVN Online did not cater to the independent webmaster- only the big corps.... Now that the big corps are in a hole- the whole magazine is defunct--- If they would have focused on more niche related sites- showed love to independent webmasters- this may not have happened.

Originally posted by Barefootsies

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

really?
tell me, you brilliant businessmen, what would the small webmasters have done exactly to save the magazine?
please........

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#34

07-21-2009, 04:31 AM

sad to see it go, it was a great mag
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#35

07-21-2009, 04:56 AM

Those muthafuckas need to stop sending me their magazine with my domain name on it and the words "sexually explicit" wrapped in shady looking black plastic...

Why in the FUCKS NAME would you include my domain name on postage?...Now everybody in the post office knows what website is responsible for all of the checks that arrive in that box...

Fucking idiots. Fuck em.

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#36

07-21-2009, 04:59 AM

Originally posted by Barefootsies

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

i would have really loved to see how that's supposed to work. selling Ads for 50 bucks? i doubt that this would finance a magazine.

and the money they demanded for advertising is simply nothing those people you mention can afford. i personally would have NEVER spent 3k or 4k for a full page ad - simply because i do not see the ROI

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#37

07-21-2009, 05:00 AM

lol good thread

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#38

07-21-2009, 05:20 AM

porn used to be recission proff

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#39

07-21-2009, 05:32 AM

The problem with AVN Online as been the same problem from Day 1
Even when my sister in law Jen was ghead of their ad sales, they were printing a magazine for digital people.

The best money is spent on the Search Engines for a lot of these B to C companies.
I told Jen that back in 99 when they were banking.

I am surprised it lasted as long as it did.
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#40

07-21-2009, 06:41 AM

Originally posted by MaDalton

i would have really loved to see how that's supposed to work. selling Ads for 50 bucks? i doubt that this would finance a magazine.

You're missing the point bud.

I was agreeing with Doc that their reach, focus, and articles needed to take a more well rounded view on adult industry. Catering to every sector. Big and small webmasters, affiliates, and alike. Not just the big companies.

I am not talking about ad dollars. Nor did I infer that in any way. I am talking about support, and readership.

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#41

07-21-2009, 06:44 AM

Originally posted by seanchai

As a company, whose done a fair bit advertising over the last few years in AVNOnline, Xbiz and Klixxx, in my opinion, it's not really the recession that caused us to cut back our advertising but a lack of relevance and reach.
We spent over a $160k in 2008 in print, shows and a few online forums in 2008 solely to reach the affiliates and to brand our product Groobybucks with "Selling Shemales". Due to articles and exposure in the last few years, we pretty much fulfilled what we set out to do and most people promoting shemales or in the TS online biz, know of us. While their are still newbies coming into the industry, I feel we can pick them up and present ourselves to them through less costly formats and we cut down our budget for advertising for affiliates in 2009 to under $70k and expect next year to be even more selective on shows and sporadic "reminder" advertising.

What have we done with that budget? We're spending it on direct marketing to potential members (through the same mediums of print, internet and shows) and we've also hired 2 people to work specifically on building traffic and ensured we have a dedicated affiliate manager to work directly with established and new affiliates to get them converting for us. I'm expecting a better ROI by these means.

As has been mentioned numerous times, this industry is constantly evolving ... you can be assured that if I'm thinking this way and taking this action, then a lot bigger players than us, with bigger budgets have also done the same.

I personally thought that AVNOnline was an excellent magazine and in the last 12 months took a much wider view of the industry and I'm sorry to see it go. I'm happy that Klixxx, which I also think is an excellent magazine has reduced to being published every 2 months as I think this should helps it's survival, it offers a lot of excellent tips to new members. Xbiz, although different to the above two, is also a mag that I hope will be around longer.

The heady days of wide boys throwing their money around to impress and get webmasters working for them, is also mainly over as affiliates become more fickle, smarter and have less committment to specific companies.

Good read.

Should You Email Your Members?

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#42

07-21-2009, 06:44 AM

Originally posted by Barefootsies

readership.

the big misconception about magazines is that the subscribers actually make the company profit. If magazine subscribers made the company putting the mag out kmoney they wouldnt need 70% ads in the mag.

ads keep mags afloat, like newspapers... readership (subscribers) probably barely cover the print cost... 3k ads makes up for about 300 subscribers. If companies are not spending thouse 100k a year on ads, mag will die, as we see here. Subscribers dont even make the company money from what I understand on things like mags and comic books too...

subscribers dont matter when companies spend 100k-175k on ads a year with you, and when they stop... well. *waves*

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#43

07-21-2009, 06:44 AM

Very sad indeed. But maybe i should be glad i didnt buy a gigapack of ads there then.

Gl to all involved!
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#44

07-21-2009, 06:52 AM

Originally posted by Fletch XXX

......

2009 Economy + limited ad dollars + 3 trade mags to choose from =

How would a business man make a decision on which one to advertise in?

Right. Largest reach in readership of target audience. Good industry coverage and articles. You would go with the best value for your ad dollar. Same premise most radio, television, newspapers work on. The largest audience.

Now, that point said. Back to the O.P. and the actual point being that the recession has caused companies to cut back on their advertising in trades causing a ripple effect that is hitting publications, among others, and that this industry is no longer recession proof.

Last edited by Barefootsies; 07-21-2009, 06:54 AM.

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#45

07-21-2009, 06:53 AM

Originally posted by Redrob

Maybe, PornNewz is having an effect........

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#46

07-21-2009, 07:01 AM

Originally posted by 12clicks

really?
tell me, you brilliant businessmen, what would the small webmasters have done exactly to save the magazine?
please........

for one, they could have put your face on the website and attracted the faggots...
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#47

07-21-2009, 07:05 AM

I blame the tubes.

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#48

07-21-2009, 07:14 AM

Originally posted by marketsmart

for one, they could have put your face on the website and attracted the faggots...

goodmorning, troll.

thanks for your usual input. I'm sure someone is fascinated by it.

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#49

07-21-2009, 07:40 AM

Originally posted by seanchai

As a company, whose done a fair bit advertising over the last few years in AVNOnline, Xbiz and Klixxx, in my opinion, it's not really the recession that caused us to cut back our advertising but a lack of relevance and reach.
We spent over a $160k in 2008 in print, shows and a few online forums in 2008 solely to reach the affiliates and to brand our product Groobybucks with "Selling Shemales". Due to articles and exposure in the last few years, we pretty much fulfilled what we set out to do and most people promoting shemales or in the TS online biz, know of us. While their are still newbies coming into the industry, I feel we can pick them up and present ourselves to them through less costly formats and we cut down our budget for advertising for affiliates in 2009 to under $70k and expect next year to be even more selective on shows and sporadic "reminder" advertising.

What have we done with that budget? We're spending it on direct marketing to potential members (through the same mediums of print, internet and shows) and we've also hired 2 people to work specifically on building traffic and ensured we have a dedicated affiliate manager to work directly with established and new affiliates to get them converting for us. I'm expecting a better ROI by these means.

As has been mentioned numerous times, this industry is constantly evolving ... you can be assured that if I'm thinking this way and taking this action, then a lot bigger players than us, with bigger budgets have also done the same.

I personally thought that AVNOnline was an excellent magazine and in the last 12 months took a much wider view of the industry and I'm sorry to see it go. I'm happy that Klixxx, which I also think is an excellent magazine has reduced to being published every 2 months as I think this should helps it's survival, it offers a lot of excellent tips to new members. Xbiz, although different to the above two, is also a mag that I hope will be around longer.

The heady days of wide boys throwing their money around to impress and get webmasters working for them, is also mainly over as affiliates become more fickle, smarter and have less committment to specific companies.

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fuzebox

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#50

07-21-2009, 07:51 AM

Originally posted by Barefootsies

Agreed.

When you focus on on the BROS alone, you leave a lot of the others out.

There are thousands of independents, mom and pops, small to medium production companies that make up 'the industry'. A lot more than are visibly represented on ANY of the boards. This one included.

The BROS are what? Maybe 100 big companies if that?

Except that those big companies are the ad buyers, and.... ohhh.....
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