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The world has changed with covid and many are now (and will continue) working from home behind computers.
They may also have a little more cash due to not travelling daily and paying for fuel, public transport tickets and grabbing food and coffee at lunch times.
They also get much more time behind their screens which can only be a good thing for us.
Paying a monthly fee for things is now very common. Even the big company Pret a Manger have today announced to offer coffee on a monthly subscription model.
Yes, the money and ease of that money isn't what it used to be but since lockdowns, business has been booming.
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