Originally Posted by wankawonk

CJ stands for "circle-jerk"

honestly how it works is really simple to understand and really hard to implement:

imagine you have 1 high-ctr lander. You buy a hit and get them to click, but the only place you have to send them is an ad. even if you have 20% CTR (crazy high) there's no way you'll make your money back.

But if you have 50 high-ctr landers...buy a hit to the first one. 20% click and you send them to the next lander with a popunder behind. Now you might get 70% CTR on your second lander because these people are the ones gullible enough to click a thumb on a page they were redirected to. So a lot of them just keep clicking and clicking on each new lander, while you show popunders behind each click.

It's really just ad arbitrage. Not a fun game to be in because you have to constantly monitor literally everything.