So basically, within your members area, you have a chance for them to buy a 'loot box' which pertains to the scene they are watching... If they purchase, and are the lucky winner, they win the vibrater that was used in the scene, or the panties the model was wearing, or something else along these lines...
Naturally, there are not really any actual winners, but a few stooges who 'Win' and then rave about it, saying that it was the best extra $25.00 they ever spent etc for such a fantastic momento of their favourite porn scene...
People love to gamble and they love to masterbate, so combine the two and your on a winner !!!
You're welcome
