Originally Posted by Paul Markham

Took me ages to type that.

The business has shrunk, companies can no longer afford to overspend on shows. Add the costs of a stand, staff, hotel, flights or even just attending a show and it's obvious the costs are too much now against the returns.

15 years ago no one cared about the ROI of a show blowing high 5 or 6 figures showed you were capable of doing it. Today people are making less and spending less, so going to a show has to be profitable and with modern technology person to person business can be done from home.