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Originally Posted by The Porn Nerd
Yes ok but are you saying the ONLY way a "one man show" can make six figs+ a year (not a month) is with huge knowledge and to be really, really skilled?
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in media buying the most valuable you can have is the information you got with the money you have lost.
actually there are very very few buyers that do not lose in the start.
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Because that is my impression: those who can make money do so BIG TIME otherwise it's go home. Making a decent six figure yearly net is not really an option. It's either be skilled and kill it or go broke trying.
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from all i can see it is that 80% of the newbies are failing because they think like paul.
mostly they try too much and donīt have or donīt know how to use a tracking system.
the very best way to start it is with one or 2 banners and one or 2 landingpages and collect data.
i'll calculate how many possibilities there are here alone. in the statistics there is a case number of 600 where you reach information with a high probability
so you should now assume that you would need 2x2x600 clicks to get information. WRONG !
because if we take the 3 basedevices desktop, mobilephone and tablet alone then it's already 3x2x2x600.
if you advertise with this kamapgne in a network where 1000 spots are available, the number increases to 1000x3x2x2x600. but here we haven't gone deep yet - no OS, no browser and no country or language included - every additional value creates a new multiplier.
and here the clickid comes in.
if you would like to evaluate this case number 600 with the above mentioned variants for positive values (i.e. signups or sales), you would actually have to reach 600 signups or sales of each variant in order to get information. with the clickid, the far larger number is evaluated - namely the number of those who did not buy and who are not visible in any sales statistics.
if you send 600 clicks via a certain banner on a certain spot to a certain landingpage and a signup would take place so this one signup tells you nothing but the data of the 599 who did not buy tell you something because they have a common denominator.
in the first case you have ONE information - with clickid you have 600 and get 600 times more and faster data with less effort.
this game goes even further, because modern trackers evaluate this data with artificial intelligence and one click does not go to a standard landingpage but to a specific landingpage if it came from a certain device, a certain os, a certain banner and a certain spot.
with this kind of optimization, traffic is not divided into good and bad, but pot and lid are found for each resulting combination.
and of course the promotional material play a very big role here.
i have seen few or no banners somewhere in use where you can see that they were made by someone who knows the graphic laws of advertising.
who observes the golden ratio, readability, reading flow, typography, free spaces and colour signals or simply knows the rules of male colour blindness (under which 15% of all men suffer) and does not use such colour combinations.
and this is only the introduction to a book that has hundreds if not thousands of volumes and in which we learn new things every day.
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And what about white labels? I heard they get penalized by Google.
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depend how individual they are done. i see a lot of whitelabels in google. but trafficbuys are not SEO work. it does not even mean that you make a sale over one landingpage but many.
a trafficbuyer does not care google - he buys the traffic from those that care.