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Originally Posted by wankawonk
revenue per page view is kind of a useless metric, you should rather be looking at revenue per unique user
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correct.
I do that in my network in the background but I think I should show it to the publishers also - thanks for the hint.
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you could optimize revenue per page view by filling your shit full of ads, never allowing the video to play and just showing popups with every click...but you would make much less money overall than if you focused on optimizing for revenue per unique user
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applause applause - there are indeed not many publishers thinking that far.
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my revenue per 1k uniques is anywhere from .80 to 2.00 depending on the site--how aggressive are the ads, what are the geos, what are the traffic sources (organic vs direct)
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sounds realistic - i would like to see you sites if you donīt mind.