Originally Posted by NoWhErE

This is a pretty pointless question. There is no way to determine an actual average and even if you did, that number would be completely useless since everybody's experience is different when it comes to CPMs.


I'm assuming though that your question boils down to this: Whats the average total CPM of a tube site with 33% T1 traffic, 33% T2 traffic and 33% T3 traffic. 66% mobile and 33% desktop.

Ad spots: 3x NTVA, Underplayer 728x90 and 300x100, 3x 300x250 in the footer, popunder, pre-roll videos and maybe some native ads.

Again, depending on the networks you use, who is bidding, time of year, etc, you could ballpark figure your earnings at about $2 to $4 CPM.

This is not taking into account affiliate earnings or private deals.




Now, be ready for everyone to chime in and say that they don't agree and have different rates. For this, please see my initial statement: everybody's rates are different.