Quote:
Originally Posted by KlenTelaris
Keep in mind how programs usually had 50/50 share while ad networks usually have 80/20 share in terms of commission.
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i keep that in mind - the size of a market is what comes out AT THE END from the buyers wallet.
this 100 million are not the market size - this is just the money spend for promoting this sales - nobody would spend it if there would not be a profit on top. and THIS is the market size and it is MUCH bigger than just the ad-money.
today we are not even able to know the size of this market because there are so many overlaps. if today a computer game is advertised and sold on a tube, then the revenue is generated ON A PORNSITE but flows into a company that sells games. so this revenue is divided into 2 completely different industries
in the good old days you could say that relatively exactly, because you only had to know the numbers of the biller (there weren't many of them) and extrapolate them.
around the year 2001/2002 the worldwide turnover generated with porn in the internet was less than one billion
the next fat fish came in with mobile subscriptions.
the sales which ran here in the years 2006-2012 amounted to approximately 4 billion annually - thus already that was 4 times larger than the entire porn business - it was however here only about a few above without pictures and 60 seconds softcore videos.
i estimate the worldwide market today around 12-15 billion per year. i only add the generated sales of the clear porn products like membersites, amateur sites, camsites to the share of the advertising costs for porn-foreign products. the biggest part is the dating industry, which spends alone about 2 billion in advertising on adult sites.