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If you want to run your own offers direct to advertisers you will need to calculate your average over time and make some assumptions as to what the signup is worth. For example if my average webcam paying customer is worth X then I take (signups * X) / pageviews to calculate my revenue per pageview.
The duration of the pixel is advertiser dependent and they vary widely from hours to months.
If you want to sell your ad spots to an ad network then they will just pay you CPM (usually).
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