Quote:
Originally Posted by thommy
nothing is perfect and keeping balance is an ongoing process. but I think I do it quite good.
btw: the general market rules are similar in every market.
here you answer the question already for yourself because the people that do spend this money are the ones that you compete with.
no olympic sprinter will walk slower just to give the last one a chance to win.
the problem with 99% of all existing membersites is obvious:
the complete marketing concept is made for affiliate webmasters that mostly do not have the smallest clue of advertising because the do not really pay for the traffic they are dealing with.
away from that a affiliate webmaster will never have the really big numbers what would give him options to test things out. they always know what they have but they never know what they do not have.
this sort of affiliates is already replaced since years from people that do not even know how to set up a website because they are focused just on buying traffic and make it profitable.
but not even 1% of the membersite owners ever cared about their needs.
most simple things like clickid and postback integration is not existing in the affiliate programs. bannerfarms with completely untested banners are provided and landingpages
are not designed for the different traffic they are dealing with.
just think about the following:
there are thousands of webmasters out there that get a payout of 1000 dollars per month.
so bring this 1000 dollars in relation to the revenue they make for you or other programs.
to make money with mediabuys a one-man-show mediabuyer have to invest at least
20 or 30 thousand dollars per month to make 2000 or 3000 profit (so this is a very small one). now bring this 20 or 30 thousand in relation to the revenue you or other programms have to make with this little guy and ALL YOUR QUESTIONS are answered.
and the media buyer in this example is really not a big one.
there are many big media buying companies with a few hundert employed media buyers where each one have a budget of 100 k to spend.
do you see WHERE your market is and at wich point you missed it?
i know that a few affiliate programs are currently working to make up for these gigantic failures. but it will take a long time to find a connection to a seller market that has long since established itself and that doesn't care what products are made into money.
and there are many products that have a much higher lifetime value than a porn site.
consequently a rethinking will have to take place and site operators will have to open ways to increase the actual value of a customer, because only then they are able to compete.
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Yes I get what you are saying and it proves one of my points: that the law of "big numbers" applies when it comes to media buying and, really, the product being sold does not matter. It could be porn or kitchen utensils.
But I highlighted what you wrote above as an example. I can think of many, many ways to make a $2000-$3000 profit without spending a dime (or very little) since that is a low (but good) achievable figure. If I was going to invest 20-30K in order to get that little amount I would rather spend it on content, more sites, my own traffic network, reviews, etc etc. Because at the end of all that I would actually HAVE something. With the media buy model 90% is 'wasted' expense. A lot to get a little, not much bang for your buck, etc.
Oh but I know what you will say! You can SCALE that 20-30k/$2000-$3000 profit, right? No not always. It's especially hard with paysites. And what it takes to do that is not always something, lifestyle-wise, a small webmaster wants to do (more employees, overhead, etc)
On a side note: I wonder if ALL content production suddenly STOPPED how long it would take for the tubes and ad networks to see a decline in traffic, views, revenue, etc? I am guessing, with over two decades of filmed content to rotate, the drop-off would be minimal. So does that signal an eventual end to content production?