Does Facebook CHEAT Ad buyers?

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  • mce
    Confirmed User
    • Jun 2012
    • 3915
    #1

    Does Facebook CHEAT Ad buyers?

    Started a new direct traffic campaign at FB and this what FB Ads managers says



    This is what Statcounter says



    Anybody run FB ad campaigns here? Care to share your thoughts on this DISPARITY?

    Pay Virtual Assistants Based on RESULTS instead of TIME
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    Tags: None
    • Goethe
      So Fuckin' Bored
      • Nov 2014
      • 1101
      #2
      Yes actually. I keep a close eye on the analytics of my mainstream site and the stats don’t match the Facebook campaign. Haven’t done anything about it as I only spend a few dollars a day on the FB campaign
      yes

        Comment

        • Klen
          • Aug 2006
          • 32235
          #3
          No, last two times when i run it everything was fine.

            Comment

            • mce
              Confirmed User
              • Jun 2012
              • 3915
              #4
              205 link clicks = 58 UVs?

              WTF

              Pay Virtual Assistants Based on RESULTS instead of TIME
              STOP getting FUCKED IN THE ASS by your VA

                Comment

                • Validus
                  Confirmed User
                  • Jul 2001
                  • 4012
                  #5
                  Originally posted by mce
                  205 link clicks = 58 UVs?

                  WTF
                  Unique views... unique user count of people viewing an ad?
                  Link clicks... those unique users clicking on your link multiple times?

                  Just thinking out loud.

                  Facebook suspends my ad account once a month or so -- no reason -- then when I appeal it, they open it up again after having to wait a few days. No reason. No apology. It's crazy how much power Facebook has over businesses.

                    Comment

                    • Klen
                      • Aug 2006
                      • 32235
                      #6
                      Originally posted by Validus
                      Unique views... unique user count of people viewing an ad?
                      Link clicks... those unique users clicking on your link multiple times?

                      Just thinking out loud.

                      Facebook suspends my ad account once a month or so -- no reason -- then when I appeal it, they open it up again after having to wait a few days. No reason. No apology. It's crazy how much power Facebook has over businesses.
                      Welcome to the world of FB media buying

                        Comment

                        • BigFurry
                          Confirmed User
                          • Nov 2003
                          • 1574
                          #7
                          Is Statcounter a javascript you add to your webpage's HTML source?

                          If it is, its numbers will be lower and that's normal. FB will count all clicks, your JS based analytics won't track all visitors. For instance people who enabled "Do Not Track" in their browser most likely won't show. People with ad blockers with strict settings might not show. People who change their mind instantly after clicking the link and closing the window won't show. People with internet connection issues won't show if the JS isn't loaded.
                          The same applies to Google Analytics, and all other JS based analytics, they won't have all your visitors.

                          You need a real counter to be able to compare the numbers. Move all your incoming campaigns through something like yourdomain.com/track.php which registers each hit and writes it to your database. Some option for this:
                          - if you use a free CMS such as Wordpress, find a plugin for it
                          - develop your own simple tracker
                          - there are paid solutions for tracking your campaigns (eg. Voluum)

                            Comment

                            • Paul&John
                              Confirmed User
                              • Aug 2005
                              • 8644
                              #8
                              Originally posted by BigFurry
                              Is Statcounter a javascript you add to your webpage's HTML source?

                              If it is, its numbers will be lower and that's normal. FB will count all clicks, your JS based analytics won't track all visitors. For instance people who enabled "Do Not Track" in their browser most likely won't show. People with ad blockers with strict settings might not show. People who change their mind instantly after clicking the link and closing the window won't show. People with internet connection issues won't show if the JS isn't loaded.
                              The same applies to Google Analytics, and all other JS based analytics, they won't have all your visitors.

                              You need a real counter to be able to compare the numbers. Move all your incoming campaigns through something like yourdomain.com/track.php which registers each hit and writes it to your database. Some option for this:
                              - if you use a free CMS such as Wordpress, find a plugin for it
                              - develop your own simple tracker
                              - there are paid solutions for tracking your campaigns (eg. Voluum)
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                                Comment

                                • Miguel
                                  Confirmed User
                                  • Apr 2004
                                  • 2978
                                  #9
                                  BigFurry,

                                  Very good explanation! Thanks!
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                                    Comment

                                    • brassmonkey
                                      Pay It Forward
                                      • Sep 2005
                                      • 77397
                                      #10
                                      Originally posted by Validus
                                      Unique views... unique user count of people viewing an ad?
                                      Link clicks... those unique users clicking on your link multiple times?

                                      Just thinking out loud.

                                      Facebook suspends my ad account once a month or so -- no reason -- then when I appeal it, they open it up again after having to wait a few days. No reason. No apology. It's crazy how much power Facebook has over businesses.
                                      sounds like someone is trying to get rid of you. i had it happen quite a bit on social media.
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                                        Comment

                                        • mce
                                          Confirmed User
                                          • Jun 2012
                                          • 3915
                                          #11
                                          Originally posted by BigFurry
                                          Is Statcounter a javascript you add to your webpage's HTML source?

                                          If it is, its numbers will be lower and that's normal. FB will count all clicks, your JS based analytics won't track all visitors. For instance people who enabled "Do Not Track" in their browser most likely won't show. People with ad blockers with strict settings might not show. People who change their mind instantly after clicking the link and closing the window won't show. People with internet connection issues won't show if the JS isn't loaded.
                                          The same applies to Google Analytics, and all other JS based analytics, they won't have all your visitors.

                                          You need a real counter to be able to compare the numbers. Move all your incoming campaigns through something like yourdomain.com/track.php which registers each hit and writes it to your database. Some option for this:
                                          - if you use a free CMS such as Wordpress, find a plugin for it
                                          - develop your own simple tracker
                                          - there are paid solutions for tracking your campaigns (eg. Voluum)
                                          Thanks, man

                                          Pay Virtual Assistants Based on RESULTS instead of TIME
                                          STOP getting FUCKED IN THE ASS by your VA

                                            Comment

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