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I have found trying to work up a good SEO with google a waste of time.
You are much better off stuffing your sites with real and relevant content.
Problem is, most do not wait long enough to see a good set of results. Everyone wants to see them now, which you can do, but it is a constant battle to keep that up.
Just watch for 'negative words or phrases' and stop using most google tools inside your site. make them work for their money. They will. The demographic info you hand them free with those tools becomes a tool used by others against you in the end.
I took the long term approach, it saves me time and effort and yield better results.
But content is king.
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