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This is clever marketing directed at the most bottom-dwelling, non-technical computer users. If they're willing to shell out $34 to be spoon-fed something they could do themselves for free, more power to them.
Linux is inherently better coded, more optimized, less bloated, more memory efficient, uses a better file system, etc. Thus, this gadget will indeed make the same computer run marginally and noticeably faster than Windows on the same machine. They're not lying in that respect. Its not false advertising. But you're not ever going to approach the speed of better hardware.
Pawn shops sell used, often very good laptops. But they don't stay on the shelves long, because people who are computer-saavy snatch them up quickly. They're a steal, compared to what they'd sell for brand new. If you're on a budget and need more computing power, a pawn shop with a wide selection of computer-related stuff would be a smart choice.
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