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You can still do this now, but sites such as Facebook have made it easier. No need to run a site; You can just run a Facebook page or group.
With my Fireworks Committee I met a woman who runs quilt shop here in town. Obviously not someone I would normally be friends with. She doesn't have a technical bone (or fiber) in her body... But she runs a Facebook page for her business, and a group for local quilters.
Some of these big sites such as Facebook might have killed smaller sites, but instead now people use these big sites to get their message out. It's easier, and because it's easier so many more people are doing it.
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