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Google is a wild animal and you will never understand and will never tame this "beast".
Don't rely on a search engine ranking to make money.
Don't think outside the square.
The best thinking is when you don't even think acknowledge there is a fucking square.
But to add to this conversation more directly, even some "brilliant" SEO people online are dumbfounded by currently update(s). I think we should all wait and see where the dust settles.
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