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Live video and sockets connecting customer and model webcams with voice is the main obstacle. Messaging of data like chat text and incremental payments is not the issue -- that is currently done in HTML5. You can broadcast live outbound only with MPEG-Dash the HTML5 player similar to that used for pre-recorded video.
WebRTC is one solution buy it is not 100% yet but very close.
Cam image quality is very good from the broadcasting server's ability. Some models have poor connections and not the best quality webcams. Customers may also have connectivity issues. Mainly it is crappy model cams and their connectivity (packet loss and latency).
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