Originally Posted by Paul Markham

ABC = Always be closing.

This doesn't mean sticking a buy this button on everything at every point.

It means closing in terms of getting the clients agreement on what the salesman has just proposed.

For instance, a site I've just looked at. So far after tried to look at samples of what they have and seen nothing. Then asked to register. Why should I bother to stay?

Don't stick the join button in my face before I'm sold on the product.