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An integral part of marketing, especially in this primarily visual media, is the ability to convey your sales pitch through your designs. Thinking that they are seperate, is a mistake.
TheHun is not an exception, his viking logo in an example. It was branding and a strong message that got the Hun to the front. Not to mention innovation so early in the game...
Lastly though, there are many facets of design...and not all are as important to selling a product as the rest. And great marketing will allow you to slack a bit on the design. But to blend the two well, and you'll make an impact.
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