https://hbr.org/2016/07/how-amazon-a...model-to-india
How Amazon Adapted its Business Model to India
Marketing is understanding your market and not forcing your standard business model everywhere. Most of the new Internet users come from the developing nations. Business is done differently there.
Clever, but the same principles always apply -- give with one hand and take with the other -- this is a classic example of that old idiom in practice.
Sell your Indians to Amazon
