I think it's misleading and borderline fraud. To most people, they'll think this is actually an ESPN sports article, but in reality, it's an ad for a workout supplement. I was even led there by a link on a popular news website's sports page. Even the FB comments below are completely fabricated. I don't know how to feel about it. On one hand I think it's clever, but the ethical side of me says it's wrong.
ESPN NEWS - JJ WATT FACES 8 GAME SUSPENSION FOR BANNED SUBSTANCE