The level of ignorance on that analysis is stunning!!! they are making up terms just to generate more confusion, the classic example is the analysis they make on this domain:
BrainPOP
Saying they have no idea how the site has increased its ranks when there is a "lack of content" (implying this when they are shoing the cache version of the site, that by they way they are analyzing it wrong as well).
Do you want me to tell you why the site has increased its ranks?
What about analyzing backinks genious? the most important SEO since... for ever!!!
The site has backlinks from the bbc, the nytimes, the uk government, cnn and many, many authoritative backlinks more!!! I wonder how it has increased its ranks dah!!!