Originally Posted by patadeperro

Not really much compared with other venues, but they guy got way, way more money from the publicity that came after the video, South Korea has bee trying for years to break in the USA market with different groups, songs, etc... and this guy did it, he was in all major shows on TV, thousands of articles, interviews, sold out concerts and now is probably the biggest Korean star of all times.

He really cashed out on that video.