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Firstly you have to have a product the consumer cares about. Without that there's no traffic and what little one gets, it won't convert. Even with a product people are addicted to, it has to be marketed correctly. Tubes have millions per day and convert 1-40,000 views. Or less, or a bit more with the best content around.
So giving away a sip of beer as a taster is fine, giving away a six pack every day to everyone, will kill sales.
Also in a saturated market, your product has to stand out above the rest. It's about features that make a product beneficial to the consumer. A range of office furniture that won't fall apart after a couple of years or one that's so cheap many can afford it. A Kobe steak that falls apart in your mouth, or a MadDonalds that barely falls apart going in or coming out, but very cheap.
Or great marketing and a culture that makes people go out and buy the latest iPhone for improvements no one cares about. Apple were or still is the greatest marketing outfit. Microsoft cornered a market rather than marketed it above the rest.
And above all the product if it's to be "rebought" every day, has to perform. Like traffic going to a site that promises but never delivers.
All that or have magic join buttons.
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