Originally Posted by seeric

Imagine if you were playing a game against someone. The person you're competing against doesn't tell you the rules of the game. You have to guess. The person you're competing against changes the rules anytime they want in their favor. You have to guess at the new rules. The person you're competing against applies the rules differently to different players on the field. The person kicks you out of the game for breaking the rules that you don't even know. That person is Google. That is SEO.