So this EMV technology provides a small window for face to face merchants to deploy this technology (presumably by a EMV compatible swiper) and if the customer charges back the merchant can say to issuing bank, we are EMV compatible and you are not so eat it?
About right?
And for all of us who are solely in e-commerce we are going to see a 10%+ fraud attempts on average and to tighten our scrub up? Can those of us who simply process cards online get EMV certified and then tell issuing bank to eat it since they are not? Would be nice if that was the case.
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